Customer relationships
A relationship has to be established and maintained with Creative Developers to enable a healthy, profitable and innovative association.
They are capable of demanding solutions regularly, they just need to be guided and assisted to such solutions and logistics.
The chart above describes how the Vniverz® will manage long lasting relationships with the creative developers. These relations are driven by three different motivations each with specific types of relationships.
The strategy to launch the Vniverz® and to acquire the first customers is by sending to the targeted creative developers the gift of the “Definitive Kurz sample box” along with dedicated personal assistance to guide them through the Vniverz® and through solutions. On one hand, they will live the full “Definitive Kurz sample box” experience and some will automatically become customers. On the other hand another number of creatives will share and comment their perception of the company and the “Definitive Kurz sample box”, luckily reaching their social media exposure. This will bring waves of regular creatives that follow the targeted celebrities who will reach the Vniverse in big quantities. An automated system will be needed to start processing some of their requirements in a standardized format that will simplify the job for the sales assistant in the next stages.
The strategy to launch the Vniverz® and to acquire the first customers is by sending to the targeted creative developers the gift of the “Definitive Kurz sample box” along with dedicated personal assistance to guide them through the Vniverz® and through solutions. On one hand, they will live the full “Definitive Kurz sample box” experience and some will automatically become customers. On the other hand another number of creatives will share and comment their perception of the company and the “Definitive Kurz sample box”, luckily reaching their social media exposure. This will bring waves of regular creatives that follow the targeted celebrities who will reach the Vniverse in big quantities. An automated system will be needed to start processing some of their requirements in a standardized format that will simplify the job for the sales assistant in the next stages.
Project specially developed
by KIN & DEMSKY
for Leonhard Kurz
2022©.