How it works
Detailed explanation of the scenery behind Kurz Vniverz®
The Kurz Vniverz® was conceived as a result of the intention to create the next generation of art pieces with Javier, which subsequently opened our eyes to see that creative developers need an introduction to the essence of Kurz. They need to experience this universe of solutions in a journey specifically created to shape this new future for art & design. To do so, a bridge has to be created to establish the connection between them both.
The Kurz Vniverz® proposes to solve the communication and coordination issues experienced between a rising demand of artists & designers calling for Kurz innovations.
The Kurz Vniverz® embodies a digital bridge capable of interconnecting artists and designers with Kurz and its array of materials and solutions. On one hand, artists & designers (customers) can materialize the art pieces of the digital world (i.e. NFTs) through real time sampling tools leveraging augmented reality (AR). This enables opportunities for tailor-made solutions while expanding the sources for income revenues. On the other hand, real life art pieces, made possible due to Definitive Kurz SampleTool Box can get tokenized and traded in the NFT market and exhibited in the metaverse. This digital bridge, not only connects customers with Kurz solutions, but also expands the scope of Kurz operations towards the digital and positions it well on the view of the Web 3 era.
The architecture of the platform is basically constituted by an API or Web interface that sustains the front-end user experiences, while private layers of blockchain databases run at the back-end of the platform. Blockchain introduces capabilities for the tokenization of digital and physical pieces of art in cryptographically secured, transparent and tamper-proof databases accessible only to permissioned participants. Non-fungible tokens (NFTs), in particular, guarantee the ownership (provenance) of unique pieces in an efficient and cost-effective way. For instance, physical Demsky pieces and the digital asset (NFTs) can constitute the entry point to the Kurz Vniverz® and the Definitive Kurz Sample Box in a bidirectional bridge to digi-materialize art pieces and vice versa.
This project functions with a custom business model that fixes every problem that might occur. After the execution, It will leave a platform, a protocol and new Kurz´s professional profiles needed to process a new wave of the creative developers from around the world.
Business model
The Kurz Vniverz®: a new channel to connect the company with new customers
This massive collaboration will bring waves of new customers with different requirements that will need to be addressed correctly. We have developed a business model that we think suits the demands of the market with a value proposition from your company. It is built based on our perception of how we can help you make the small adjustments that will open new markets and business opportunities that will be a result of the exposure of our collaborations. This custom business model was developed from an outside analysis and it requires refining in close collaboration with the company leaders. This refinement is part of the project we are willing to do. We would like Kurz to assign us some employees and resources, since we are eager to team up with you.
1. Market segments
The set of characteristics that the people belonging to this segment have in common. Given that it is composed of many creative industries, we decided to group them under the “Creative Developers” tag. You can find the detailed explanation of who they are and what they do in the Market segments section of the business model canvas.
Market segments >>2. Value proposition
The section where we bridge what the Creative Developers do and look for, with what KURZ already has available. With little adjustments this segment will become a profitable one that also will push innovation to its boundaries.
Value proposition >>3. Channels
This section describes how the company will reach the Creative Developers, and how it will deliver the value proposition to them.
Channels >>4. Customer relationships
A relationship has to be established and maintained with Creative Developers to enable a healthy, profitable and innovative association. They are capable of demanding solutions regularly, they just need to be guided and assisted to such solutions and logistics.
Customer relationships >>5. Revenue streams
The detailed analysis of how the different business units within KURZ jointly become a revenue generating system by attending Creative Developers.
Revenue streams >>6. Key resources
The list of detailed assets required to make the VNIVERZ business model work appropriately.
Key resources >>7. Key activities and partnerships
The description of the required activities to enable the Vniverz®.
Key activities and partnerships >>8. Cost structure
The description and characteristics related to the costs involved in this business model.
Cost structure >>
Project specially developed
by KIN & DEMSKY
for Leonhard Kurz
2022©.