Foreword

Written by Nacho

We are two creatives specialized in the production of very complex design developments.

On the one hand we have Javier, a specialist designing pieces for galleries and museums around the world, who collaborates directly with public and private companies. Some different areas that got enriched with his style are as diverse as fashion, technology, industrial design, and actively participating in cultural events; lately he was involved in virtual art pieces in the metaverse using blockchain technology, investigating the boundaries between the physical and digital worlds. On the other hand, there is myself, Nacho, a specialized developer with broad experience in mass consumption product designs like spirits, chocolates, coffee, and many products one can find in a supermarket. I also developed full graphic security for many banks and governments in South América. That's how I am familiar with Kurz, as I have been a loyal customer for many years.

We don't personally know each other but we realized that our vision towards development and design was similar, and started making pieces together using different processes, thereby raising the complexity of our creations each time. When Javier shared his vision towards art with me, I instantly realized that Kurz was the partner with whom we could bring art to a whole new level.

To his surprise, Kurz filled the void between his imagination and what can actually be manufactured. We did everything we could to buy Kurz materials, but unfortunately we experienced certain problems that eventually made each project more difficult to achieve, rendered it uncertain in many aspects, and that took overall several more months to coordinate. As we always set higher goals with every piece, we evidenced a communication void that hindered the entire process of coordination.

This made us wonder if the communication with Kurz would have been clearer, the final results could have been better. That moment we saw it would be of great convenience for both parties to work together in a collaborative environment.

Myself, both as a yearlong client of Kurz and brands alike, and as a mass product designer, managed to identify the existence of a tangible gap between the generation of developers that grew up in digital environments and those who grew up in close contact with the printing world. Perhaps it is due to this generational gap and the way our current future creatives consume information and products that this new generation lacks connections with printing in any form. We have come to the realization that we can work with Kurz, and desire to be part of the bridging of this gap that connects Kurz with creative developers.

In the many online meetings, ideas were sent back and forth, allowing us to discover a very kind and open team of people that listened to our proposals and perspectives. Nacho’s insight as a developer and loyal user of Kurz, and Javier’s point of view as an exceptional artist and experienced designer contributed to the strengthening of ties within the team and vision of the project.

After Javier visited Kurz, he definitely felt a religious conversion to Kurz’s quality and high tech. This visit was the final detail needed to conceive the Kurz Universe.

What you are about to embark upon is an exciting and adventurous journey for both parties. Be prepared to expect the unexpected.