Market segments

Personification of the Creative Development segment


Below you will find the list that we prepared to identify specific persons and institutions that are ideal solvent customers for Kurz’s solutions. It must be noted that this list is made up of trendsetters with great exposure and reach that will trigger exponential demand for Kurz’s solutions.

This list must be considered as the one including the nominees that will receive “The definitive Kurz Sample Box” immediately after DEMSKY launches his original piece developed in this collaboration. Right after the collaboration with Demsky is unveiled, a wave of new customers will come and see the need for a business model that supports the new opportunities resulting from the collaboration including the Kurz box.

Museums and Galleries
Museums around the world have the necessity to authenticate physical pieces, need more technological materials and the official digital equivalence of the physical piece. Kurz can provide all the solutions from digital development to printed applications so these institutions can have full traceability of their collections.

MoMA @themuseumofmodernart
TATE @tate
Louvre @museelouvre
Multi Talented Artists (That produce objects)
Already successful and worldwide known, multi talented creative minds have a vast and proven impact in culture nowadays, shaping the future to come. This market segment is currently active in developing art, resources and groundbreaking products with different types of businesses such as: clothing brands, high-end fashion maisons, technology manufacturers, architecture, interior design and so on.
Some of the names we cited below of potential clients are probably the biggest trendsetters in modern lifestyle.

Ye @kanyewest
Tyler The Creator @feliciathegoat
Pharrell Williams @pharrell
Art Producers
Naturally born talented artists are focused on constant research and refinement of their already established vanguardist aesthetics, culture-crossing narratives and multidisciplinary works.
This market segment collaborates with big brands and have their own productions which are shown throughout galleries around the globe.

Demsky @demsky_
Gisela Colón @gisela_colon_
Salaheme Bembury @salehebembury
Daniel Arsham @danielarsham
Kaws @kaws
Takashi Murakami @takashipom
Technology Developers
Crafting the way humanity engages with technology on a daily basis, tech specialists develop alongside artists and creatives diverse gadgets: tools, equipment, entertainment devices and digital experiences, which are easily combined with Kurz’s already existent solutions in many fields: from blockchain integration, plastics, touch appliances to software development and so on.

Alex Klein @alexklein_stemplayer
Kano Computing @teamkano
Creative Directors at Fashion (Not the brands itself)
The fashion industry represents for the past 100 years the highest example and standard of limitless creation and imagination. Clothing embodies people's individuality and diverse lifestyles, a layer that can’t be ignored and with an infinite potential for new applications, materials and combinations; a market segment in urgent need of smart and technology-wise fabrics, that Kurz can provide.

Yoon Ambush (Ambush Studio) @yoon_ambush Gorden Wagener @gorden.wagener
Virgil Abloh @virgilabloh
Nigo @nigo
Sandra Choi @sandrachoiofficial
​​Maria Grazia Chiuri @mariagraziachiuri
Stuart Vevers @stuartvevers
Jamie Mizrahi @sweetbabyjamie
Alessandro Michelle @alessandro_michele
Kim Jones @mrkimjones
Sara Burton @annray2046
Nicolas Ghesquiere @Luios Vuitton
Olivier Rousteing @olivier_rousteing
Anthony Vaccarello @anthonyvaccarello
Universities and Institutions
Educating and researching all year round, learning and teaching institutions are some of the key endeavors in preparing the future of professional human resources to the world. Nonetheless, we know that technologies and cultural shifts sometimes evolve faster than the academic structure can keep up with in any field. Kurz is the perfect bridge to keep the leading innovators and the future professionals connected through work and research.
Graphic Designers
The visual cornerstone of any project is when designers bring to the table complex knowledge of technical aspects and image proposals to represent the visible essence of the clients; they also position themselves as artists who are tactical players facing the challenges of branding and marketing. Kurz offers a wide array of possibilities for them to put their ideas down in revolutionary materials and combinations.

Alex Trochut @trochut
Fashion Designers
Creating the next trends and styles while testing the limits of materials, fashion designers have proven over time the need of textiles industries to move forward and rapidly along the ideas and imagination that they push constantly. These pieces made for wear and exhibition require Kurz's customized and professional approach.
Architects
Every urban landscape in the world and in the history of humanity has been conceived by forward thinkers and risk takers willing to change the way we engage with constructions. Today's architects don't perceive space in simple terms of dimension and volume. Instead, they interpret space as an essential asset to creativity and are therefore eager to try new materials like the ones we found in Kurz.

Freddy Mamani @freddy_mamani_silvestre
Rafael Viñoly @rva_ny
Bjarke Ingels
Zaha Hadid Studio @zahahadiddesign
Industrial Designers
Strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial design bridges the gap between what is and what's possible. Kurz can guide future clients to apply all the technologies available to projects and creations.

Karim Rashid @karim_rashid_official
Nendo Design @nendo_official
Philippe Starck
Tom Dickson
Interior Designers
Space planning can be a way to describe an interior designer's duty, but that's far from today's understanding of the importance of well designed interiors; the evolution of this area is one to admire, having impacts between cultures and persons everywhere.
Taking always into account the past and present to shape the future, Kurz is already at the forefront of innovative design and materials that can be offered to potential new partners in this field.

Karim Rashid @karim_rashid_official
Nendo Design @nendo_official
Design Studios
Strong conglomerates led by big and renowned visionaries in the arts, design studios, create countless objects, clothes, books and set new trends overtime. Other visionaries can be introduced to the entire Kurz Universe, for them to conceive new pieces for their customers.

Off White @off____white
Ambush @ambush_official
Alternative Profile Product Developers
There is always someone behind the curtain making sure things run smoothly for everyone to enjoy. Alternative profile product developers are in charge of the toughest parts of a project, which demand creative and artistic ideas, academic resources, cultural awareness, business insights, consulting-type intelligence and technical abilities to be carefully merged for a product to succeed and exist.
In every area and in every field necessary Kurz has the support and expertise to bring ideas to life all the way through, something very needed by product developers of the future.

KIN
Ambush @ambush_official
Gamers, Metaversers and Digital Entrepreneurs
Standing at the edge of technology and the newest developments in digital community interaction and merchandise selling; this segment has an enormous reach in gaming culture and digital worlds, bringing new formats and supports for digital art, video games and metaverse entertainment; they present as ideal partners, surely willing to work and develop a variety of products with Kurz, and never before seen solutions for the digital and physical merging worlds.

Gary Vee
Digital Users
Influencers
Street Art
The wild and leading source of the last 50 years of urban aesthetic explorations, street art has evolved to a new definition in contemporary interpretations of art, long ago was left behind the concept of vandalism as a synonym to street art; but guerrilla artists still dominate cities worldwide. Doubtless is to say that graffiti artists and painters are leading developers in new types of pieces, installations, paintings and urban interventions, to mention a few. Kurz fits as the ideal supporter for the development of products and material supply.
Other Industries
A blank canvas of endless potential, many clients to explore with, offering them solutions in security, packaging and manufacturing. Kurz is already a leader in the business of high technology labeling and security measures, the perfect match for a still developing, but thriving sector.

 
 

Customer Path

The customer path described below was elaborated to show some general phases on the path of the creative developers to become customers. But in fact, these targeted customers need to be analyzed even further to determine if there are distinctions within each category.

Aware
- Social Media
- Google Ads
- Articles
- Reviews
- Word of mouth & advocacy
- Art galleries
- Artistic outlets
Appeal
- Wow! factors
- Quality of the pieces shown in videos, expositions and sales.
- Physical & Digital catalogs
Ask
- Curiosity triggered
- Evaluation
- Communities & social circles word of mouth.
- Information available online.
- Articles, features & reviews.
- Accessibility & guidance
- Physical & digital catalogs
Act
- User experience in platform
- Convenience in detailed guidance to print the pieces
- Expectation
- Reception
- Unboxing
- Interaction with design
- Opening
- experience
- Post purchase experience
Advocate
Development of a sense of loyalty is generated after any interaction with our brands
-Recommendation of artists
-Social media
-Word of mouth
-Exhibitions