Vniverz® a Kurz project

Why Kurz Vniverz® should exist?

Given the gap between your customers demanding both complex and simple solutions, there is a role for a client in the middle that has the potential to create a win-win situation for the company-within-the-company, which will prove to be fruitful in manifold ways.

These targeted customers are creative developers that can become customers but are not aware of the entire array and multiple combinations of solutions provided by KURZ that might be of their interest. These new customers are in need for the company to introduce and guide them into this new creative platform of hitherto unheard-of possibilties. That's why all the original Demsky pieces we produce with Kurz will be the greatest introduction to new materials and security solutions available for this new market.

These new customers have the need for the company to guide them into this channel in order to “digimaterialize” art and ideas alike.

Creative developers are not capable of maintaining consistent quality in their pieces because oftentimes they lack the access to high quality and complex materials or, alternatively, they are utterly unaware of the existence of the possibility of such solutions out there. Besides, many creators find it easier and faster to work with low quality materials imported from China.

This new audience is composed of artists and designers, art galleries, museums, design studios, billion-dollar art projects that are materializing their artworks and so forth; don't let this segment mislead you: this audience is not composed of financially broke art students. Rather, they are private companies and creatives that big enterprises hire to develop the products of the future.

We are of the conviction that a collaboration on a series of pieces will captivate, inspire and entice this new audience to work with these solutions in their own developments.

Why you should not miss the opportunity and capitalize on this collaboration

We face a huge opportunity, given the current context of physical and digital art worlds along with their demands, this alliance can potentially bring unprecedented benefits and accomplishments for both parties. We only have to embrace this opportunity together and retrieve as much as possible.

Demsky’s new concept of “New word” Art experience will surely have big repercussions in the worldwide art movement. Allowing creators to move beyond the perceived limits and manufacturing their imagination. As we already said, Kurz can bring Demsky’s pieces to the next level of art value and high-end construction; thereby raising the bar for the rest of the artists. Old and new clients will open their minds to new possibilities in design.

The wave of potential demand that will emerge as a result of the exposure of Demsky’s pack to his large audience is one we highly suggest to capitalize, not only financially but culturally: a specific thing that has to be highlighted is that the world is going through several revolutionary changes with digitalization. The digital universe combined with the physical world is in the early stage of adoption and it is already opening new opportunities. We are in a specific moment where there is up until now no specific word for what it is to combine the digital and physical worlds. Curiously, some of the new digital characteristics of art and design have similarities with the security solutions that Kurz provides in the physical world.

Why does Kurz Vniverz® require this Business model?

Before making this proposal, we were steady Kurz customers and developed certain pieces of art using your materials. We experienced the current customer path, and evidenced that the communication is hampered between our sector and your solutions.

KURZ’s solutions is the “de facto” option whenever we intend to make complex pieces of art. But on some occasions the communication gap represented a 10 month delay process. Meanwhile DEMSKY independently made more than 30 pieces in that same period. While developing this proposal (DEMSKY - KIN sponsorship) we saw it was convenient to advance a business model that we consider necessary to reach and correctly process these new segments at their fullest potential.

If it is done properly, this Universe can position Kurz in the art world as an advanced brand that is at the forefront of new solutions and materials, opening a new window of possibilities for artists, graphic designers, design studios, art galleries, museums, collectors, product designers, art dealers and others, outside the network of regular Kurz clients.