Where we are
In this section you will find a spotting of what we have worked on so far. Below you will find the list of topics where our team already made advancements:
Phase I
El Proyecto
- El Proyecto, that fits with Kurz's vision and if we do a little deeper research with your team, the possibilities of adjustments open up so that it fits Kurz strategy perfectly.
Business model draft
- Kurz Vniverz® Business model draft.
This will get better and better as time goes by and the works are produced.
Universe® Concept
- Kurz Vniverz® Concept (A plan for the Demsky collection, a simple system/way to process the new creative developers we attract). Undoubtedly an innovative concept that will reach and attract the right people and the right businesses.
Scope of the production
- Conceptualization and scope of the production (Trade marketing hook strategy).
Set up of the studios
- After a strategic investment, Demsky opened the new NeoFvtvro® studio that represents a new stage in his production, approach to art and the development of his work.
- Nacho and the printing company have already begun the process of acquiring a KAMA machine suitable for applying Kinegrams.
The Anima team is ready
- The Anima team is ready to start a development based on the final and approved ideas.
Meeting with Kurz
- Kurz representatives saw the project and suggested we start with one item at a time and move forward from there.
Set up of the network
-We believe that with Matthias Kronawitter, Stéphane Royere , Julia Meier and Heike Martetschlaeger on your side, Nacho, G.E.S (Security printing facility in Bolivia, where Nacho develops print prototypes), Javier and NeoFvtvro on our side we can pull this second phase forward.
Phase II
- We did a collaboration for the FDL Awards with a label.
And, of course, you can count on us for any design project you have.
- You were very kind in contacting us with Matthias Kronawitter and the Kinegram team.
We discussed ideas and were informed of the maximum sizes. They are waiting for our response.
- We will make videos and collaborate on the design for the activities of the Formes de Luxe award.
What´s next
We propose the following:
I. The Official Mission Emblem
Details
This OVD is the official application of the mission.
Kinegram will develop an OVD designed by Demsky that represents exploration, timelessness and geometrical elements that are in tune with the project. This exploration requires that Matthias helps us carry out this mission and guide us in directions or combinations that are unusual or little used by Kinegram, we want to use this opportunity to develop an OVD that represents very well the capabilities and scope of this technology. That is why Demsky's spatial aesthetic is perfect for making this OVD.
One of the objectives of the project is to bring out the best of Kinegram's arsenal and arrange it to appeal to our market segment.
Market Segments >>
FAQ
Where will we use this OVD?
This OVD will be used and applied throughout the pieces of the Universe project.
- It will be the centerpiece of the composition of a limited edition security print prototype.
- Will be part of "Universe Sample Box".
- It will be the seal of all the studio pieces and prototypes that are made around the project and in tune with the concept.
- It will be the centerpiece of the composition of a limited edition security print prototype.
- Will be part of "Universe Sample Box".
- It will be the seal of all the studio pieces and prototypes that are made around the project and in tune with the concept.
How are we going to position the project?
As we explain in "How it works?", we are going to launch and expose the Universe® pieces at international printing and security events, art events, social media, press releases and so on.
Our strategy consists on building presence throughout different interconnected channels so that our pieces reach their markets segments.
What is your communication plan?
We have to developt a communication plan together in order to have a strategy that delivers adequate information through the different relevant channels. We intend to reach a new market for your solutions, and in order to reach these creatives developers and cultural institutions, we need to be present where their interest is at.
We need to develop impactful printed and digital media that accompany the pieces with more information.
We need to develop impactful printed and digital media that accompany the pieces with more information.
How will we measure the success of this piece?
Due to the fact that the use of this OVD will have several applications, both as a central element of a security printing development and as a security element for different pieces that together make up the universe of the project, the impact will be measured both in the short and long term through detailed information provided by Google Analytics and statistical graphs of social networks, as well as the classic inputs of security, technology and printing fairs.
Who will participate in this development?
We believe that with Matthias Kronawitter and his specialists we can take this application to the next level.
Date of release
Once the OVD has been produced, we will make a security printing prototype that takes this OVD into account as a central element in the composition.
15 December.
15 December.
II. TRUSTSEAL®
option 1
option 2
Details
Authentication and bridge for digital equivalence.
This application of TRUSTSEAL® is essential for the project since it is one of the greatest interests of our market segment and we must give them just what they are looking for, applied just in the example they imagined.
In addition to authenticating the piece, part of this development is to collaborate with Anima so that there is a digital equivalence of the piece in the blockchain in the form of a digital asset.
Details
Where will we use this TRUSTSEAL®?
This TrustSeal will be used as a certificate of authenticity and will also be a window to the digital version of the piece, the particularity of this development will be that the digital version will be a digital Token that will be on the Blockchain.
As we explained in "How it Works?", the uses of this class of authentications are exactly what the market segment we chose needs.
The way to access these equivalences and these certificates of authenticity are relevant for museums, galleries, specialized stores and advanced creative developers. That is why the pieces that are produced around the Universes project will be authenticated and represented also in the digital world, inviting to materialize digital productions or digitize physical productions. These kinds of associations will be seen in the metaverse, where a digital version of the piece in augmented reality will be the property of each person who owns the work.
please explain the function of each QR
The first QR will authenticate the work, tell you the materials and production date as well as information about the project.
The second QR will allow access to the digital version of the piece.
What is you communication plan?
We have to developt a communication plan together in order to have a strategy that delivers adequate information through the different relevant channels. We intend to reach a new market for your solutions, and in order to reach these creatives developers and cultural institutions, we need to be present where their interest is at.
We need to develop impactful printed and digital media that accompany the pieces with more information.
We need to develop impactful printed and digital media that accompany the pieces with more information.
How will we measure the success of this piece?
Due to the fact that the use of this OVD will have several applications, both as a central element of a security printing development and as a security element for different pieces that together make up the universe of the project, the impact will be measured both in the short and long term through detailed information provided by Google Analytics and statistical graphs of social networks, as well as the classic inputs of security, technology and printing fairs.
Who will participate in this development?
We believe that with Matthias Kronawitter and his specialists we can take this application to the next level.
Date of release
Once the OVD has been produced, we will make a security printing prototype that takes this OVD into account as a central element in the composition.
15 December.
15 December.
III. Kinegram®
Two different effects
Details
Once Kinegrams team confirm the possibility of the number of applications that we can make, we will make a print prototype that contains the OVD of the project (I), the TRUSTSEAL®(II) that authenticates the work and, if possible, we will design and compose the piece with two additional Kinegrams(III) with different characteristics. Demonstrating Kinegram technology in one piece of design.
We will bear all the costs of security printing, application of reliefs or micro-embossing, expenses of special security inks and the development of security software.
Details
Where will we use this KINEGRAMS®?
These two Kinegrams with different specifications, will be used in the composition of a piece of security printing considering the OVD of the project, the authentication of the work. This security prototype will be a unique prototype that will show different security applications, authentication and different processes. Showing the public the possibilities of Kurz technology for 2023 - 2024.
Who will participate in this development?
We believe that with Matthias Kronawitter and his specialists we can take this application to the next level.
Date of release
Once the OVD has been produced, we will make a security printing prototype that takes this OVD into account as a central element in the composition.
15 December.
15 December.
IV. Security Print prototype
Universe Project Security Print
certificate of authenticity
Details
Once Kinegrams team confirm the possibility of the number of applications that we can make, we will make a print prototype that contains the OVD of the project (I), the TRUSTSEAL®(II) that authenticates the work and, if possible, we will design and compose the piece with two additional Kinegrams(III) with different characteristics. Demonstrating Kinegram technology in one piece of design. We also plan to intervene the security piece with different reliefs and microembossing from H+M.
Details
Where will we use this KINEGRAMS®?
These two Kinegrams with different specifications, will be used in the composition of a piece of security printing considering the OVD of the project, the authentication of the work. This security prototype will be a unique prototype that will show different security applications, authentication and different processes. Showing the public the possibilities of Kurz technology for 2023 - 2024.
Who will participate in this development?
We believe that with Matthias Kronawitter and his specialists we can take this application to the next level.
Date of release
Once the OVD has been produced, we will make a security printing prototype that takes this OVD into account as a central element in the composition.
15 December.
15 December.
Later in the project.
Once we have signs of success, evidence of good work and progress in the previous projects on display, we would like to continue with a Banknote prototype in tune with the project for the new European Union ticket and with studio art pieces.
Universe Banknote Prototype
Details
In tune with the development of the new banknote for the European Union, the Euro, we will develop together with Kurz and Kinegram a banknote that shows a glimpse of the new banknotes of the future. A banknote that has cryptographic equivalents and functions that will be implemented sooner rather than later. For this development we will use design and production tools that take the project to the top of security technology.
Universe Studio Piece
Tech Specs
One of the core axes of our activities are art pieces for museums and galleries, that is why we want you to help us develop works in gallery formats that use different Kurz and Kinegram technologies, for now we propose an investigation to see what it is possible in large formats.